What a splendid way to spend an afternoon. I have to admit I feel the most upbeat when the weather is beautiful. I had a cheesy movie moment driving over. My radio was blasting, windows were rolled down, and I let my hair down to blow in the wind. Then I realized how annoying it was because I kept choking on my hair every time I opened my mouth to sing. Very short lived, but the idea of it got me pumped for another North Carolina summer! WOO!
I met up with Emily Ries, better known on IG and the webs as "MultimediEm." She's an Asheville local who's coo-coo for video-puffs; a delightful young lady making her way to the top as a multimedia artist. A previous meet-up fell through for me so I called her up and asked if she would like to join me at my favorite nook in Westside, Dobra Tea. We decided to make a nest and bust out our laptops to go over the beginnings of website building and promotion. Since I'm biased, I linked her over to Squarespace! We dinked around and eventually looked over business cards through MOO (also biased, mainly because they rock my world).
As we huddled around our screens we were tentatively taken care of by a young lad who served us the weekly special. Em had a tea served as a beer. It included froth and a fresh orange. I dove into a Bubble tea made with black tea which was recommended as their sweetest flavor.
I really have to vouch for Em's enthusiasm in her art form. She is such a joy to be around and her laughter is contagious. I'm always so keen to meet up with her knowing that she's motivated to share her talent and excitement to gain more information to build her profession.
All in all it was a good business session. We broke down what was important and what could be expanded on later. YOU are the brand, don't let the brand limit your creativity or pursuit. Sometimes we get so caught up in fonts and having a small fern doodled next to our name, that we get held back on putting out our work. No matter where you move or how your niche evolves, your name will be the one constant thing that will stick around (unless you get married, but follow me on this one). Set your foundation and build upon it as you get more time to map out some ideas for logos if it's that important to you. Whether that's creating something on your own or connecting with designers, remember that you can still make some magic without it! Clients aren't going to remember their experience with you from how good or bad your logo is, they're going to remember you from the work you provided and how professional you were with them. Focus on provided a good experience with those you interact with. All the doodled ferns and elaborate San Script will be around until you finalize your design.